Ukukhetha ipakethe ye-makeup efanelekileyokubaluleke kakhulu ukuba ibhrendi yakho iqhube kakuhle. Yeyona nto yokuqala abathengi abadibana nayo kwaye bayibambe, ebumba indlela abacinga ngayo malunga nomgangatho wemveliso yakho kunye nokuba ibhrendi yakho imele ntoni. Eli nqaku liza kukuhamba ngamanqaku aphambili onokucinga ngawo xa ukhetha ipakethe egcina i-makeup yakho ikhuselekile kwaye yenza ukuba ibhrendi yakho ibonakale ilungile kwaye inxibelelana nabantu ofuna ukufikelela kubo. Nokuba ungumnini webhrendi, njengoMark Thompson, okanye usandula ukuqalisa, ukwazi le nto malunga nokupakishwa kwezithambiso kuya kukunceda.yenza ukhetho olufanelekileyo.

Kutheni kunjaloukupakishwa kwezithambisokubaluleke kakhulu kuweuphawu?

Cinga ngeukupakishwa kwezithambisonjengomncedisi othuleyo othengisa uphawu lwakho. Yinto yokuqala umthengi ayichukumisayo xa ejonga imveliso yakho yobuhle. Ukupakishwa okulungileyo kwenza ngaphezu kokugcina imveliso ikhuselekile.Ixelela abantu into yakhouphawuimele, ibonisa indlela elungileyo ngayo izimonyo, kwaye inokunceda umntu agqibe ukuyithenga. Umzekelo, ipakethe eyilwe kakuhle inokunika umbono wobunewunewu, kunye noyilo olulula, oluthambileyo lunokukwenza ucinge ngezithako zendalo.NjengoMark Thompson uyazi, ukupakishwa okufanelekileyo kunokuba ngumahluko obalulekileyo kukhuphiswano.imarike yezithambiso. Ukupakishwa kakubi, kwelinye icala, kunokonakalisa igama le-brand, kungakhathaliseki umgangatho weimveliso yezithambisongokwayo.

Eyakhoumfanekiso webrandibotshelelwe kwindlela i-makeup package yayo ekhangeleka ngayo. Imibala, iimilo, kunyeizinto zokupakishaukhetho lonke lunegalelo kwimbono epheleleyo yebhrendi yakho. Cinga malunga nokuba ezi bhotile zidumileyo zinokukhupha njani iimvakalelo zokunethezeka kunye nesitayile kwangoko. Olu phawu lophawu lwakhiwe, ngokuyinxenye, ngoyilo lokupakisha oluluqilima. Kwiimpawu ezintsha zokuthambisa, ukupakishwa okutsha kunye nokutsala amehlo kunokubaluleka ekumeni ngaphandle kwiishelufu kunye nokubamba ingqalelo yakho.abantu ekujoliswe kubo.

Yeyiphi eyona ngqwalasela iphambili xa kufikwa kuyoukukhetha okulungileyo ukupakishwa kwezithambiso?

Ukukhetha ipakethe ye-makeup echanekileyo ngumsebenzi omncinci. Kuya kufuneka ucinge ngokugcina imveliso yakho ikhuselekile kwaye ivakala. Izinto ezifana nokuba yomelele kangakanani na, ukuba ayizuvuza, kwaye inokumelana nemozulu eshushu okanye ebandayo zingundoqo. Kwakhona, cinga ngento oyithengisayo-iserum entle idinga izinto ezahlukeneyo kuneChapstick. Emva koko, cinga malunga nokuba uthengisela bani. Bathanda ntoni? Loluphi uhloboukupakishwabaya kutsala amehlo abo? Abantu abancinci banokuya kwimibala eqaqambileyo kunye nezitayile ezonwabileyo, kodwa abantu abadala banokuthanda into eqhelekileyo kunye nephezulu.

Iindleko yenye into ebalulekileyo. Kuya kufuneka ucinge ngebhajethi yakho ngelixa ufunaukupakishwa okuhle. Konke malunga nokufumana loo ndawo imnandi apho ufumana umgangatho ngaphandle kokwaphula ibhanki. Ukongeza, kule mihla,ubuhlobo bendaloyinto enkulu. Abantu, njengabathengi bakaMark Thompson, bayayikhathalela indalo kwaye bajongebrand makeupngepakethe eluhlaza. Kwaye ungalibali, ukupakishwa kwakho kufuneka kuhambelane nokuba ungubani njengophawu. Kufuneka ibonise ubuntu bophawu lwakho kunye nokuba imele ntoni, iyenze kube lula ukuyibona kwaye uyikhumbule.

Yintoni eyahlukileyoizinto zokupakishaiinketho ziyafumanekazokuthambisaiimveliso?

Ihlabathi leizinto zokupakisha zokuthambisainikeza uluhlu olubanzi lweenketho, nganye ineseti yayo yeenzuzo kunye nezingeloncedo.Iglasilukhetho oludumileyo kwiimveliso ezininzi zokuthambisa, ezixabiseke kakhulu ngenxa yokuziva kwayo,ukuqina, kwayeinokuphinda isetyenzisweindalo. Njengomzi-mveliso onemigca yemveliso esi-7 e-China, njengo-Allen's, siyakuqonda ukuguquguquka kweglasi ekudaleni iimilo ezahlukeneyo kunye nobukhulu bezikhongozeli zezithambiso.Uya kufumana ezininzi ezahlukeneyo.iibhotile zeglasi yesiko. Iplastikiikwalukhetho oludumileyo kuba ilula, ilula ukugoba, kwaye ayibizi mali ininzi. Izinto ezifana ne-polyethylene terephthalate, okanye i-PET, zihlala zisetyenziselwa ukupakisha izimonyo.

Iitoti zesinyithi kunye nezitya zokutshiza zidla ngokungenaukupakishwa kwesinyithi, eyona nto ilungileyo ekugcineni izinto zikhuselekile kwaye zikhangeleka zintle. Iphepha kunye nekhadibhodi zixhaphake ngokwenene ukupakishwa kunye neebhokisi. Zikuvumela ukuba wenze uyilo ngoyilo, kwaye zinokuphinda zisetyenziswe kwakhona. Kodwa mva nje, i-bamboo kunye nezinye izixhobo ezisekwe kwizityaloukupakishwa kwezithambisoziba hit kakhulu. Balukhetho oluzinzileyo xa kuthelekiswa nezinto zakudala.Iinkampani zokuthambisakhetha ezi mathiriyeli ngokusekelwe kwiimfuno zemveliso, isimbo sophawu, kunye neenjongo zabo zokusingqongileyo.

Ingaba kwenzeka njaniuyilo lokupakishaFaka inxaxheba kwiyenza umfanekiso oqinileyoisicelo sakhouphawu lokuthambisa?

Uyilo lokupakishaayisiyonkangeleko nje; kubaluleke kakhulu ukwenza imveliso yakho igqame kwaye ubalise ibali lophawu lwakho. Uyilo olulungileyo lutsala iliso kwishelufu, lubeka i-makeup yakho yahluke kwabanye, kwaye lwenza uphawu lwakhoekhumbulekayo. Izinto ezifana nombala, ifonti, imifanekiso, kunye nokumila zingundoqo kule nto. Umzekelo, uyilo olulula lunokunika inkangeleko entle nesulungekileyo, ngelixa imibala eqaqambileyo kunye neepateni ezipholileyo zinokwenza kubonakale kumnandi okanye kumnandi.

Iuyilo lokupakishaKufuneka kwakhona ithathele ingqalelo ukusebenza kwepakethe. Ngaba kulula ukuyivula nokusebenzisa? Ngaba ikhupha imveliso yezithambiso ngokufanelekileyo? Icingisiswe kakuhleugqaliselo loyilo lokupakishakuzo zombini isibheno esibonakalayo kunye namava omsebenzisi. Ngaphaya koko, uyilo kufuneka lungqinelane kuwo wonke umgca wakho wemveliso ukuze wakhe womeleleukuqondwa kophawu. Utyalo-mali kuyilo lokupakisha lobuchwephesha kunokunyusa kakhulu ixabiso elibonwayo leemveliso zakho zokuthambisa kwaye ube negalelo kwimpumelelo yophawu ngokubanzi.

Kutheni kunjalouzinzokwayeukupakishwa kwe-eco-friendlyukuba kubaluleke kakhulu kwiishishini lokuthambisa?

Kule mihla,uzinzoyinto enkulu, hayi nje into encinci. Wonke umntu uyilindele, ngakumbi kwi-makeup kunye neemveliso zobuhle. Abathengi bafumana ukuxhoma kokuqonda ukuba ukhetho lwabo luwuchaphazela njani uMhlaba, kwaye bajonge iibrendi ezithanda okusingqongileyo.Ukupakishwa kwe-Eco-friendlyyinxalenye enkulu yale nto. Abantu banexhala malunga nenkunkuma evela ekupakishweni kunye nomonakalo weplastiki kwihlabathi lethu, kwaye oku kutyhala utshintsho.

Iinkampani ezitshintshela kuyoukupakishwa kwe-eco-friendlyiyakwazi ukuya phambili, itsalele abathengi abacinga ngokusingqongileyo, kwaye iseke igama eliqinileyo. Ngaphezu koko, iba yinto eqhelekileyo ukuba oorhulumente banyanzeliseimithetho engqongqokwinkunkuma kunye nokurisayikilisha. Oku kwenza ukubaeco-friendlyinto efunekayo kwiimpawu ze-makeup, kungekhona nje ukhetho.Kubantu abafana noMark Thompson abaqhuba amashishini, ukungena ebhodini kunye nolu tyhala lokupakisha olulungele umhlaba ngundoqo wokuhambisana nokutshintsha kweshishini lobuhle.

Ziziphi ezinye ezidumileyoukupakishwa kwe-eco-friendly cosmeticiinketho, usuka kude zemveliiplastiki?

Ukutshintsha ukusuka kwiplastiki eqhelekileyo ukuyaiinketho eco-friendlyukupakishwa kwezithambiso kuthetha ukujonga kwiqela leenketho ezizinzileyo. Njengoko benditshilo ngaphambili, iglasi ilula kakhulu ukuyiphinda isetyenziswe kwaye inika i-vibe entle. Cinga ukusebenzisaiibhotile ze-diffuser ezijikelezayokwiimveliso aromatherapy. Iiplastiki ezinokuthi zibeihlaziywe, njenge-PET, zingcono kakhulu kunezo ungenako ukuzirisayikilisha. Iipakethi eziqhekeka ngokwendalo kwaye zinokuvundiswa, zenziwe ngezinto zezityalo, ziya zithandwa kakhulu, kwaye zilukhetho oluluhlaza ngokwenene.

Ukusebenzisaukupakishwa kwakhonangumbono opholileyo. Inciphisa inani lokupakishwa esilisebenzisayo. Isinyithi, ngakumbi i-aluminiyam, ilula kakhulu ukuyihlaziya. Ukupakishwa kwe-cosmetic eyenziwe nge-bamboo kunye nezinye izinto ezivuselelekayo kukwayinto enkulu kule mihla. Xa ukhethaizinto zokupakisha, qwalasela lonke uhambo lokupakisha, ukusuka kwimvelaphi yayo ukuya apho iphelela khona emva kokuba siyisebenzise. Oku kuyancedagcina umhlaba wethu wonwabile. Ngaphezu koko, ukuba sibeka iilebhile ezicacileyo zokurisayikilishwa kwipakethe, inceda abantu ukuba bayilahle ngokufanelekileyo.

Unga kanjaniukukhetha izinto ezifanelekileyoifuthe kwiukuqinakunye nokhuseleko lwakhoiimveliso zokupakisha?

Ukukhetha izinto ezifanelekileyo kubaluleke kakhulu ukuqinisekisa ukuba ukupakishwa kwakholukhunikwaye igcina imvelisoikhuselekile. Cinga ngezinto ezifana neglasi, iplastiki, nentsimbi – nganye kuzo ilungele izinto ezahlukeneyo. Bayakwazi ukujamelana namaqhuma, kushushu nokubanda, kunye nokuba manzi ngeendlela ezahlukeneyo. Njenga,iglasiilungile ekugcineni izinto zikhuselekile kwihlabathi langaphandle kodwa zinokophuka ngokulula. Ngokweneneiplastiki elungileyoyomelele kwaye ayiyi kutyumka.

Iukupakishwa kwasekunenekufuneka ihambe kunye nemveliso yokuthambisa. Ezinye iindawo zemveliso zinokungahambelani nezinye iipakethe, ezinokungcolisa imveliso okanye ukupakishwa. Izinto ezifana nokukhuselwa kwimitha ye-UV inokuba yinto enkulu kwezinye izithambiso, okuthetha ukuba uyazifunaukupakishwa okukhethekileyookanye ezongezelelweyo. Ukuchitha imali kwipakethe elungileyo kunceda uqiniseke ukuba iimveliso zakho zifika kubathengi zijongeka zilungile, ukugcina igama elihle lebhrendi yakho kumgangatho.

Yeyiphi indimaukupakishwa kwangaphakathidlala ekukhuselenizokuthambisaizinto ngexesha lokuhambisa?

Iukupakishwa kwangaphandleifana nekhaka lokuqala kwaye ibonakala intle, kodwa iukupakishwa kwangaphakathiibaluleke kakhulu ekugcineni into nganye ye-makeup ikhuselekile, ngakumbi xa ithunyelwa ngenqanawa. Izinto ezifana neetreyi ezincinci, i-padding ethambileyo, kunye nezahluli ngaphakathi ziqinisekisa ukuba yonke into ihleli kwaye ayonakalisi endleleni. Le yinkxalabo ephambili kumagosa entengo afana noMark Thompson abanoxanduva lokuqinisekisa ukuba iimveliso zifika ngokukhuselekileyo.

Ngezinto eziethe-ethe ezifanaiibhotile zeglasiokanye izinto ezidityanisiweyo, izinto ezifakwayo ezenziwe ngekhadibhodi, ugwebu, okanye ipulp ebunjiweyo inokubonelela ngenkxaso ebalulekileyo kunye nokufunxa ukothuka. Kwizinto zokuthambisa zamanzi, ukuvalwa okukhuselekileyo kunye nokutywinwa kubalulekile, kwayeukupakishwa kwangaphakathiinokubandakanya iimpawu ezinje ngee-liner okanye izitywini zokungeniswa ukuthintela ukuvuza. Ukupakishwa okusebenzayo kwangaphakathi akukhuseli kuphelaimveliso yezithambisokodwa ikwanegalelo kumava alungileyo e-unboxing kumthengi, ukuqinisa imbono yomgangatho kunye nenkathalo.

Ungenza njaniyenza eyomeleleyo uphawuisazisi ngeuyilo lokupakisha lokuthambisa?

Eyakhoukupakishwa kwezithambisosisixhobo esiluncedo sokwakha kunye nokomeleza uphawu lwegama lakho. Ukusebenzisa imibala yohlobo olufanayo, iilogo, kunye neefonti kwipakethe yakho kunceda abathengi bakhumbule ibhrendi yakho. Isitayela sakhouyilo lokupakisha, nokuba ubuncinci, ubunewunewu, okanye uyadlala, unxibelelana neyakhouphawuubuntu kunye neenqobo. Khawuqwalasele leibhotile yesiqholo esisicabanjengomzekelo wokupakishwa odlulisa ubugocigoci.

Ukupakishwa okuqhelekileyongeemilo ezicocekileyo, izinto ezonwabisayo, okanye ubugcisa obupholileyo bunokunceda ngenene ibhrendi yakho ivele kwaye ihlale ezintloko zabantu. Cinga ngendlela eziva ngayo xa uyibamba - njengokuziva kwe-wrapper okanye ubunzima bebhotile. Ezi zinto zincinci zoluvo zinceda ukwakha oko abantu bakucingayo ngaweuphawu. Ukuba ugxila kuyo yonke into encinci kwi-makeup yakhouyilo lokupakisha, unokwenza into edibanisa nabathengi bakho kwaye uxelele intsomi ekhethekileyo yebhrendi yakho. Ekugqibeleni,ukupakishwa okumangalisayoyinxalenye enkulu yento eyenza ibhrendi yakho yodwa.

Zeziphi iindlela zamva nje kwiizinto zokupakisha zokuthambisakwayeizisombululo zokupakisha?

Ihlabathi leukupakishwa kwezithambisoihlala ivela, kwaye icocekile ngokwenene ukubona imathiriyeli entsha kunye noyilo luvela. Abantu bakhathalele ngokwenene okusingqongileyo, ngoko kukho ukutyhala okukhulu ekusebenziseni izinto ebezikhoihlaziyweokanye unakophula ngokulula, kunye neenkqubo ezihlakaniphile apho unokuphinda ugcwalise isikhongozeli. Iipakethi ezilula kakhulu kwaye zithambileyo zisabetha, zibonisa ukuba abantu bakwizinto zendalo kwaye bafuna ukwazi kanye ukuba yintoni ngaphakathi.

Iimpawu zokuthambisabangena ngokwenene ekuzenzeleni kwaye belungiselela ukupakishwa kwabo mva nje. Konke malunga nokunika abathengi into ekhethekileyo kwaye ayilibaleki. Bade basebenzise izinto zobugcisa ezifana neekhowudi ze-QR kwiipakethi zabo ukunika iinkcukacha ezithe kratya malunga neemveliso okanye ukwenza amava abe mnandi ngakumbi.Uya kuqaphela ezinyeiindlela ezintsha zokupakisha, njengeempompo ezingenamoya kunye neepakethi zedosi enye. Zicocekile kuba zonyusa ukusebenza kwemveliso kwaye zisebenziseka lula. Nayiphi nainkampani yezithambisoofuna ukuhambisana namaxesha kwaye atsale abathengi banamhlanje kufuneka ahlale phezulu kwezi ndlela.

Izinto eziphambili ezithathayo zokukhetha iPackaging ye-Cosmetic egqibeleleyo:

• Ukupakishwa sisixhobo esinamandla sonxibelelwano:Ibonakalisa amaxabiso ebrand yakho kwaye iphembelela imbono yabathengi.
• Qwalasela ukusebenza kunye nokhuseleko:Ukupakishwa kwakho kufuneka kukhusele imveliso ngexesha lokuthumela kunye nokusetyenziswa.
• Uzinzo lubalulekile:Khetha izinto ezilungele i-eco-friendly kunye noyilo ukuhlangabezana neemfuno zabathengi kunye neemfuno zolawulo.
  

  * Imiba yoyilo:Tyala kuyilo olubonakalayo oluluqilima oluhambelana nesazisi sophawu lwakho.

• Hlala unolwazi malunga neentsingiselo:Ishishini lokupakisha izithambiso lihlala liguquka; qhubeka nezinto ezintsha zamva nje.

Cinga ngezi zinto ukuze uqiniseke ukuba ukupakishwa kwakho kuhambelana neyakhouphawukwaye uthetha nabantu ofuna ukufikelela kubo. Oku kuya kukunceda wakhoiimveliso zokuthambisaYenza kakuhle.