Ukukhetha ukupakisha izimonyo ezifanelekubaluleke kakhulu ukuthi umkhiqizo wakho wenze kahle. Yinto yokuqala ngqá amakhasimende ahlangana nayo futhi ayibambe, ebumba indlela acabanga ngayo ngekhwalithi yomkhiqizo wakho nokuthi umkhiqizo wakho umeleni. Lesi sihloko sizokuhambisa amaphuzu abalulekile okufanele ucabange ngawo lapho ukhetha amaphakheji agcina izimonyo zakho ziphephile futhi enze umkhiqizo wakho ubukeke umuhle futhi uxhuma nabantu ofuna ukufinyelela kubo. Kungakhathaliseki ukuthi ungumnikazi womkhiqizo onguchwepheshe, njengo-Mark Thompson, noma osanda kuqalisa, ukwazi lezi zinto mayelana nokupakishwa kwezimonyo kuzokusiza.yenza izinqumo ezihlakaniphile.

Kungani kunjaloukupakishwa kwezimonyokubaluleke kakhulu kuweuphawu?

Cabangaukupakishwa kwezimonyonjengomsizi othulile othengisa umkhiqizo wakho. Into yokuqala ikhasimende eliyithintayo lapho lihlola umkhiqizo wakho wobuhle. Ukupakisha okuhle kwenza okungaphezu kokugcina umkhiqizo uphephile.Kutshela abantu ukuthi yini owakhouphawuimele, ibonise ukuthi izimonyo zinhle kangakanani, futhi ingasiza ngisho nothile ukuthi anqume ukuyithenga. Isibonelo, iphakheji eklanywe kahle inganikeza umuzwa wokunethezeka, futhi imiklamo elula, eshelelayo ingase ikwenze ucabange ngezithako zemvelo.Njengoba u-Mark Thompson azi, ukupakishwa okufanele kungaba umehluko obalulekile emncintiswaneni.imakethe yezimonyo. Ngakolunye uhlangothi, ukungapakishwa kahle kungalimaza isithunzi somkhiqizo, kungakhathaliseki izinga lomkhiqizo.umkhiqizo wezimonyouqobo.

Eyakhoisithombe somkhiqizoiboshelwe endleleni ukupakishwa kwayo kwezimonyo kubukeka ngayo. Imibala, izimo, kanyeimpahla yokupakishaukukhetha konke kunomthelela ekuboneni jikelele komkhiqizo wakho. Cabanga ukuthi lawo mabhodlela amakha adumile angakhipha kanjani ngempela imizwa yokunethezeka nesitayela ngaso leso sikhathi. Lokhu kuqashelwa komkhiqizo kwakhiwe, ngokwengxenye, ngomklamo wokupakisha oqinile ongaguquki. Kumikhiqizo emisha yezimonyo, ukupakishwa okusha nokukhanga amehlo kungabalulekile ukuze ugqame emashalofini futhi udonse ukunaka kwakho.izethameli eziqondiwe.

Yiziphi izingqinamba ezibalulekile uma kukhulunywa ngakhoukukhetha okulungile ukupakishwa kwezimonyo?

Ukukhetha ukupakishwa kwezimonyo okulungile kuwumsebenzi omncane. Kufanele ucabange ngokugcina umkhiqizo wakho uphephile futhi uzwakala. Izinto ezifana nokuthi iqine kangakanani, uma ingavuzi, futhi ikwazi ukumelana nesimo sezulu esishisayo noma esibandayo zibalulekile. Futhi, cabanga ngalokho okuthengisayo - i-serum kanokusho idinga izinto ezihlukile kuneChapstick. Bese ucabanga ukuthi udayisela bani. Bathandani? Hlobo luni lweukupakishabazothatha amehlo abo? Abantu abancane bangase bafune imibala egqamile nezitayela ezijabulisayo, kodwa abantu abadala bangase bathande okuthile okungokwesiko nokusezingeni eliphezulu.

Izindleko zingesinye isici esibalulekile. Kufanele ucabange ngesabelomali sakho ngenkathi usafunaukupakisha okuhle. Konke kumayelana nokuthola leyo ndawo emnandi lapho uthola khona ikhwalithi ngaphandle kokugqekeza. Futhi, kulezi zinsuku,ubungani bemvelokuyinto enkulu. Abantu, njengamakhasimende kaMark Thompson, bayayikhathalela ngempela imvelo futhi bayayifunaizimonyo brandngamaphakheji aluhlaza. Futhi ungakhohlwa, ukupakisha kwakho kufanele kufane nokuthi ungubani njengomkhiqizo. Kufanele ibonise ubuntu bomkhiqizo wakho nokuthi imeleni, ikwenze kube lula ukuyibona nokuyikhumbula.

Kwehluke nganiimpahla yokupakishaongakhetha kuzoyezimonyoimikhiqizo?

Umhlaba weizinto zokupakisha zezimonyoinikeza izinhlobonhlobo zezinketho, ngayinye enesethi yayo yezinzuzo kanye nokubi.Ingilazikuyisinqumo esidumile semikhiqizo eminingi yezimonyo, eyaziswa ngokuzwakala kwayo okuphezulu,ukuqina, futhiisebenziseka kabushaimvelo. Njengefekthri enemigqa yokukhiqiza engu-7 e-China, njengo-Allen, siyakuqonda ukuguquguquka kwengilazi ekudaleni umumo nosayizi abahlukahlukene beziqukathi zezimonyo. Uzothola okuningi okuhlukahlukene.amabhodlela engilazi ngokwezifiso. Ipulasitikifuthi iyinketho ethandwayo ngoba ilula, igoba kalula, futhi ayibizi kakhulu. Izinto ezifana ne-polyethylene terephthalate, noma i-PET, zivame ukusetshenziselwa ukupakisha izimonyo.

Amathini ensimbi nezitsha zokufutha ngokuvamile ziyangenaukupakishwa kwensimbi, okuyinto enhle ekugcineni izinto ziphephile futhi ibukeka iyinhle. Iphepha namakhadibhodi kuvamile ngempela ukupakishwa namabhokisi. Zikuvumela ukuthi udale ngedizayini, futhi ngokuvamile zingagaywa kabusha. Kodwa muva nje, bamboo kanye nezinye izinto ezitshalwe izitshalo forukupakishwa kwezimonyoziba hit enkulu. Ziyisinqumo esimeme uma kuqhathaniswa nezinto zakudala.Izinkampani zezimonyokhetha lezi zinto ezisetshenziswayo ngokusekelwe kulokho okudingwa umkhiqizo, isitayela somkhiqizo, kanye nemigomo yazo yemvelo.

Kwenza kanjaniumklamo wokupakishaNikela kwidala isithombe esiqinileisicelo sakhobrand yezimonyo?

Umklamo wokupakishaakukhona nje ukubukeka; kubaluleke kakhulu ukwenza umkhiqizo wakho ugqame futhi uxoxe indaba yomkhiqizo wakho. Idizayini enhle idonsa amehlo eshalofini, yenza izimonyo zakho zihluke kwabanye, futhi yenze umkhiqizo wakhoekhumbulekayo. Izinto ezinjengombala, ifonti, izithombe, nesimo zibalulekile kulokhu. Isibonelo, idizayini elula inganikeza ukuvaleka okuhle nokumsulwa, kuyilapho imibala egqamile namaphethini apholile kungase kukwenze kubonakale kunobukhazikhazi noma kujabulisa.

Iumklamo wokupakishakufanele futhi icabangele ukusebenza kwephakheji. Ingabe kulula ukuyivula nokusebenzisa? Ingabe ikhipha umkhiqizo wezimonyo ngempumelelo? Okucatshangelwe kahleukupakisha design igxilekukho kokubili isikhalo esibonakalayo nolwazi lomsebenzisi. Ngaphezu kwalokho, umklamo kufanele uhambisane kuwo wonke umugqa wakho womkhiqizo ukuze wakhe uqineukuqashelwa komkhiqizo. Ukutshala imali ekwakhiweni kokupakisha okuphrofeshinali kungathuthukisa kakhulu inani elicatshangwayo lemikhiqizo yakho yezimonyo futhi kube nomthelela empumelelweni yomkhiqizo iyonke.

Kungani kunjaloukusimamafuthiiphakheji eco-friendlyngokuya ukubaluleka kuimboni yezimonyo?

Kulezi zinsuku,ukusimamakuyinto enkulu, hhayi nje into encane. Wonke umuntu uyilindele, ikakhulukazi emikhiqizweni yezimonyo neyobuhle. Amakhasimende athola ithuba lokuqonda ukuthi ukukhetha kwawo kuwuthinta kanjani umhlaba, futhi aqaphe amabhrendi athanda imvelo.Ukupakishwa kwe-Eco-friendlykuyingxenye enkulu yalokhu. Abantu bakhathazeka ngodoti ophuma emaphaketheni kanye nomonakalo owenziwa yipulasitiki emhlabeni wethu, futhi lokhu kucindezela ushintsho.

Izinkampani ezishintshela kuzoiphakheji eco-friendlyingakwazi ukuya phambili, idonsele amakhasimende acabangela imvelo, futhi izakhele igama eliqinile. Ngaphezu kwalokho, sekuyinto evamile ukuthi ohulumeni baphoqelele ukusetshenziswaimithetho eqinileekumosheni nasekugayweni kabusha. Lokhu kwenza kubeeco-friendlyokudingekayo kuma-makeup brand, hhayi nje inketho.Kubantu abafana no-Mark Thompson abaqhuba amabhizinisi, ukungena ebhodini nalokhu kupakisha okulungele umhlaba kuyisihluthulelo sokuhambisana nemboni yobuhle eguqukayo.

Yiziphi ezinye ezidumilei-eco-friendly cosmetic packagingongakhetha, ukuqhela bendabukoipulasitiki?

Ukushintsha kusuka kupulasitiki evamile kuyaongakhetha eco-friendlyukufakwa kwezimonyo kusho ukubheka inqwaba yezinketho ezisimeme. Njengoba ngishilo ngaphambili, ingilazi ilula kakhulu ukugaywa kabusha futhi inikeza i-vibe emnandi. Cabangela ukusebenzisaamabhodlela e-diffuser ayindilingangemikhiqizo ye-aromatherapy. Plastics ukuthi kungabakugaywe kabusha, njenge-PET, zingcono kakhulu kunalezo ongakwazi ukuzigaya kabusha. Amaphakheji aphuka ngokwemvelo futhi angahlanganiswa, enziwe ngezinto zezitshalo, aqala ukuduma kakhulu, futhi ayinketho eluhlaza ngempela.

Ukusebenzisaukupakisha okugcwalisekayoumqondo omuhle. Yehlisa inani lokupakisha esilisebenzisayo. Insimbi, ikakhulukazi i-aluminium, kulula kakhulu ukuyigaya kabusha. Ukupakishwa kwezimonyo okwenziwa ngoqalo nezinye izinto ezivuselelekayo nakho kuthandwa kakhulu kulezi zinsuku. Lapho ukhethaizinto zokupakisha, cabangela lonke uhambo lokupakishwa, kusukela kumsuka wayo kuya lapho egcina khona ngemva kokuwusebenzisa. Lokhu kuyasizagcina iplanethi yethu ijabule. Futhi, uma sifaka amalebula acacile okugaya kabusha ephaketheni, kusiza abantu ukuthi bayilahle ngendlela efanele.

Kanjaniukukhetha izinto ezifaneleumthelela kuukuqinakanye nokuvikelwa kwakhoimikhiqizo yokupakisha?

Ukukhetha izinto ezifanele kubaluleke kakhulu ukuze uqiniseke ukuthi iphakethe lakho lilungilelukhunifuthi igcina umkhiqizoiphephile. Cabanga ngezinto ezifana nengilazi, ipulasitiki, nensimbi - ngayinye ilungele izinto ezahlukene. Bangakwazi ukuphatha amaqhubu, ukushisa nokubanda, nokuba manzi ngezindlela ezahlukene. Njengokuthi,ingilazikuhle ekugcineni izinto ziphephile emhlabeni wangaphandle kodwa zingaphuka kalula. Ngempelaipulasitiki enhleinamandla futhi ngeke ibhidlike.

Iukupakisha kwesokudlakufanele ihambisane nomkhiqizo wezimonyo. Ezinye izingxenye zomkhiqizo zingase zingahambelani namanye amaphakheji, angangcolisa umkhiqizo noma iphakheji. Izinto ezifana nokuvikelwa emisebeni ye-UV kungase kube into enkulu kwezinye izimonyo, okusho ukuthi uyazidingaukupakisha okukhethekilenoma okungeziwe. Ukuchitha imali emaphaketheni alungile kusiza ukwenza isiqiniseko sokuthi imikhiqizo yakho ifika kumakhasimende ibukeka iyinhle, igcina igama lomkhiqizo wakho elihle ngekhwalithi.

Iyiphi indima eyenzaukupakishwa kwangaphakathidlala ekuvikeleniyezimonyoizinto ngesikhathi sokuthumela?

Iukupakisha kwangaphandlelifana nesihlangu sokuqala futhi libukeka lihle, kodwa iukupakishwa kwangaphakathiibaluleke kakhulu ekugcineni into ngayinye yezimonyo iphephile, ikakhulukazi uma ithunyelwa. Izinto ezinjengamathreyi amancane, izinto zokunamathisela ezithambile, nezihlukanisi ngaphakathi zenza isiqiniseko sokuthi yonke into ihlezi ilungile futhi akonakele endleleni. Lokhu wukukhathazeka okubalulekile kwabasebenzi bokuthengwa kwempahla njengoMark Thompson abanomthwalo wemfanelo wokuqinisekisa ukuthi imikhiqizo ifika ngokuphepha.

Okwezinto ezintekenteke njengeamabhodlela engilazinoma izinto ezihlangene, ezilingana ngokwezifiso ezenziwe ngekhadibhodi, igwebu, noma i-pulp ebunjiwe zinganikeza ukwesekwa okubalulekile kanye nokumunca ukushaqeka. Izimonyo eziwuketshezi, ukuvalwa okuvikelekile kanye nezimpawu kubalulekile, futhiukupakishwa kwangaphakathiingafaka izici ezifana namalayini noma ama-induction seal ukuvimbela ukuvuza. Ukupakisha kwangaphakathi okusebenzayo akuvikeli nje kuphelaumkhiqizo wezimonyokodwa futhi kunomthelela ekuhlangenwe nakho okuhle kwe-unboxing kukhasimende, okuqinisa umbono wekhwalithi nokunakekela.

Ungakwenza kanjanidala eqinile uphawuungubani ngokusebenzisai-cosmetic packaging design?

Eyakhoukupakishwa kwezimonyoiyithuluzi eliwusizo lokwakha nokuqinisa ubunikazi bomkhiqizo wakho. Ukusebenzisa imibala yomkhiqizo ofanayo, amalogo, namafonti ephaketheni lakho kusiza amakhasimende akhumbule umkhiqizo wakho. Isitayela sakhoumklamo wokupakisha, noma ngabe i-minimalist, iwubukhazikhazi, noma iyadlala, ixhumana neyakhouphawuubuntu namagugu. Cabanga nge-okunethezeka flat perfume ibhodlelanjengesibonelo sokupakisha okudlulisa ubunkimbinkimbi.

Ukupakisha ngokwezifisoezinomumo ohlanzekile, izinto ezijabulisayo, noma ubuciko obupholile bungasiza ngempela umkhiqizo wakho ukuba uphume futhi uhlale emakhanda abantu. Cabanga ukuthi izwakala kanjani uma uyithinta - njengokuzwakala kwe-wrapper noma isisindo sebhodlela. Lezi zinzwa ezincane zisiza ukwakha lokho abantu abakucabangayo ngaweuphawu. Uma ugxila kukho konke okuncane ku-makeup yakhoumklamo wokupakisha, ungakha okuthile okuxhumana namakhasimende akho futhi utshele indaba ehlukile yomkhiqizo wakho. Ekupheleni,ukupakisha okumangalisayokuyingxenye enkulu yalokho okwenza umkhiqizo wakho uhluke.

Imaphi amathrendi akamuva kuizinto zokupakisha zezimonyofuthiizixazululo zokupakisha?

Umhlaba weukupakishwa kwezimonyoihlezi ivela, futhi kuhle ngempela ukubona izinto ezintsha nemiklamo ivela. Abantu bayayikhathalela ngempela imvelo, ngakho-ke kunomfutho omkhulu wokusebenzisa izinto ezike zaba khonakugaywe kabushanoma kungabaphuka kalula, kanye namasistimu ahlakaniphile lapho ungavele ugcwalise kabusha isiqukathi. Amaphakheji alula kakhulu futhi ashelelezi asahamba phambili, abonisa ukuthi abantu basezintweni zemvelo futhi bafuna ukwazi kahle ukuthi yini engaphakathi.

Imikhiqizo yezimonyobangena ngempela ekwenzeni kube ngokwakho nokwenza amaphakheji abo ngendlela oyifisayo kamuva nje. Konke kumayelana nokunikeza amakhasimende okuthile okukhethekile nangenakulibaleka. Basebenzisa ngisho nezinto zobuchwepheshe njengamakhodi e-QR kumaphakheji abo ukuze banikeze imininingwane eyengeziwe mayelana nemikhiqizo noma ukwenza ukuzizwisa kujabulise kakhudlwana. Uzoqaphela okunyeizitayela zokupakisha ezintsha, njengamaphampu angenawo umoya namaphekhi anethamo elilodwa. Zicocekile ngoba zithuthukisa ukusebenza komkhiqizo futhi ziwumoya ohelezayo. Noma yikuphiinkampani yezimonyoefuna ukuhambisana nezikhathi futhi ihehe amakhasimende anamuhla kufanele ahlale phezu kwalawa mathrendi.

Izinyathelo Ezibalulekile Zokukhetha Iphakheji Yezimonyo Ephelele:

• Ukupakisha kuyithuluzi elinamandla lokuxhumana:Ibonisa amanani omkhiqizo wakho futhi ithonya umbono wamakhasimende.
• Cabangela ukusebenza nokuvikelwa:Ukupakisha kwakho kufanele kuvikele umkhiqizo ngesikhathi sokuthumela nokusebenzisa.
• Ukusimama kubalulekile:Khetha izinto zokwakha ezinobungani nemvelo ukuze uhlangabezane nezidingo zabathengi kanye nezidingo zokulawula.
  

  * Idizayini ibalulekile:Tshala imali edizayini ebonakalayo eqinile ehambisana nobunikazi bomkhiqizo wakho.

• Hlala unolwazi mayelana namathrendi:Imboni yokupakisha yezimonyo ihlezi ivela; hambisana nezinto ezintsha zakamuva.

Cabanga ngalezi zinto ukuze uqiniseke ukuthi ukupakisha kwakho kufana neyakhouphawufuthi ukhuluma nabantu ofuna ukubafinyelela. Lokhu kuzosiza eyakhoimikhiqizo yokwenza izimonyoyenza kahle.